This channel is committed to sharing and using knowledge for innovation across scientific, institutional and national boundaries. DR.ASHRAF SAHIBZADA (native of Bhaddar Gujrat) a world renowned Pakistani Agricultural Scientist having a wide experience in agricultural research, extension, rural development, poverty alleviation, technology transfer and audio visual communication prepares and uploads video programs almost every day on daily motion for effective technology transfer and skill enhancement of resource poor farmers enabling them to be self-employed and self-reliant, resulting in productivity maximization and poverty reduction.