ET NOW is the 24-hour business news channel in English by Bennett, Coleman and Co. Ltd.. ET NOW brings to television the unmatched resources and expertise of The Economic Times, Indias no. 1 business daily and the top business media brand in the country. The strategic alliance with Reuters enables the highest quality of global perspective to news on ET NOW. Breaking stories that matter, and with cutting-edge analysis, insider perspectives & skilled advice, ET NOW's roster of reporters, experts, economists and analysts bring alive the Economic Times Advantage on television. Also, join in the conversation at http://facebook.com/ETNOW Follow us on Twitter for latest market updates http://twitter.com/ETNOWLive