Conversational Hypnosis.
Conversational hypnosis is a term used by Ericksonian hypnotherapists to create a trance using embedded words in the verbal text. Some people see this technique as unethical because the client has a right to knowingly participate in the development of trance. On the contrary, other specialists affirm that conversational hypnosis is a well-tested and effective Ericksonian technique, and definitively not unethical in any way.