Three men were gored by bulls on Friday at Spain's traditional San Fermin festival in Pamplona, where revellers run through the cobbled streets chased by bulls.

Spanish broadcaster Atlas showed a 31-year-old man from Castellon being gored three times as the bull tossed him around the road.

Other runners eventually pulled the bull away from the man and dragged the injured runner to safety, where he was then cared for by the emergency services.

The San Fermin fiesta, one of hundreds of bull-running fiestas held throughout Spain every year, and made famous by U.S. author Ernest Hemingway's novel 'The Sun Also Rises,' attracts participants from around the world.

The gorings on Friday were the first this year at the festival, which started on Sunday.

A 27-year-old Spaniard was the last person to be killed during the San Fermin bull run after being gored in the neck in 2009.

Over the past century, there have been 14 fatalities at the fiesta, that dates bac