German TV maker Loewe is in a major crisis, with turnover plummeting and the company recently laying off a fifth of the workforce. The company has thrown in the towel, however. Loewe now wants a hipper image - and is planning a new range of entry-level products to attract a younger target group. A last-gasp attempt to save the company?

Report by Carina Körner.

Made in Germany home page: http://www.dw.de/program/made-in-germany/s-3066-9798