Australia's rival political parties kick each other in election campaign tv ads.

Both sides of the political divide have run negative advertisements attacking their opponents' record or competence.

But with only days to go to polling that may be starting to backfire.

Voters in Sydney aren't happy.

(SOUNDBITE)(English) DAVID CARR, LAWYER AND FARMER, SAYING:

"In football you get penalised if you go for the man and not the ball so you're not trying to kick a goal if you're just trying to destroy the other person and I think this campaign has been all about someone going for the man and not the ball."

(SOUNDBITE)(English) PHIL DREW, PENSIONER, SAYING:

"One side's been negative for the last three years and the other side is partly catching up but that's politics."

Journalism lecturer Jenna Price reckons neither side has landed any killer blows.

(SOUNDBITE)(English) JENNA PRICE, JOURNALISM LECTURER AT UNIVERSITY OF TECHNOLOGY, SYDNEY, S