How to use Landing Pages to capture leads and convert them into sales ?

Landing pages are important part of inbound marketing as they help in capturing leads. We can split the landing page and lead capturing process into 3 parts

1. Creating Landing Page
2. Landing page promotion
3. Gathering leads and funneling them

A well designed landing page normally have text, call to action links and buttons and a form where you ask the user to fill his info like name and email. Once the form gets submitted the user gets redirected to a thank you or download page and the filled data gets stored as qualified lead.

These leads then gets transferred into CRM or contacts manager application where you can do the followups and convert them into sales through emails.

If you want the landing page to have high conversion rate, you want to make sure that all the elements of the landing page like content, call to action, navigation and value proposition are well defined and relevant. And of course, do not forget to measure your conversion rates too.

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