The afternoon of September 17, 2013 at Le Mill called for a concept experience of the 'Blenders Pride - House of Style'. Designers adorned the spaces with distinct fashion statements and style as the fabulous sneak peek to the 9th edition of Seagram's Blenders Pride Fashion Tour 2013 came alive. The brand pioneered, once again, a preview in a unique setting befitting the announcement.

Speaking on the preview, Raja Banerji, General Manager - Marketing, Pernod Ricard India said, "Style is permanent. The Blenders Pride Fashion Tour preview showed us that a great look never loses its impact. We hope to improve on our past editions and achieve better. It's a continuous challenge, but we thrive on it. Trend spotting with the finest talent and a national audience in six cities makes the Blenders Pride experience differentiated and special."