http://youtu.be/u06KjK7z62w, Wisdek provides a plain-English overview of how Google really works (post Penguin and Panda updates), and how many search engine optimization companies have not yet adapted to these changes, the dangers they can cause to your positions and traffic, as well as how to identify and fix common problems. With recent updates to the algorithm, Google is giving far more significance to the user experience on websites. The general public (Google users) now has the power to vote for your website to rise to the top, or to be pushed to the bottom. They do this by interacting with websites longer and more thoroughly. The websites that get the most action get the highest votes from Google and therefore outrank their peers. For more information visit www.wisdek.ca.