Unlike the “good old days” when you almost solely dealt with the Bell System monopoly for phone service, today’s VoIP services are subject to more dramatic competition and their successful marketing tend to rely on direct sales, or a channel of VARs, MSOs service providers and agents, or a combination of both.
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Thus, promoting IP Communications services that save money and provide greater functionality over old TDM services more resembles the marketing of any other product

or service, which means that providers must take into account the time-honored factors of Product, Price,

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