http://www.jukasorganic.com/ As seen on the Dr. OZ show, Red Palm Oil has a lot of healthy benefits. My ancestors have also been cooking with this heart healthy oil for centuries. Juka's Palm Oil is from Africa, it is one of the most Organic and pure Palm Oil you can ever find. Identify pure palm oil by looking at the color of the oil, not the color of the bottle, the consistency and taste.Red Palm Oil, the staple oil in the Africa and Asia continents, naturally contains unique phytonutrients that are proven to be beneficial to human health. The oil palm (Elaeis guineensis), from which red palm oil is derived contains the phytonutrients tocotrienols (vitamin E), mixed carotenoids, phytosterols, squalene and coenzyme Q10 (CoQ10). Of these, the tocotrienols and carotenoids in particular, are proven to confer health benefits such as potent cardioprotection, neuroprotection and skin nutrition; as mentioned by Dr. Mehmet Oz in his recent TV program, where he called it his most miraculous find in 2013 to address the aging process. Scientific evidence (more than 700 published papers) have shown tocotrienols together with the phytonutrients from red palm oil contribute to these health benefits. Tocotrienols are members of the vitamin E family. In the body, vitamin E acts as an antioxidant that protects lipid from peroxidation and help quench free radicals. However, there is a difference in antioxidant potency between tocotrienol and its sibling tocopherol. Tocotrienol has been shown to be 40 to 60 times more potent than tocopherol as an antioxidant. Red palm oil is a natural plant source of carotenes in terms of retinol (vitamin A) equivalents, providing 7,000 retinol equivalents (RE) per 100 grams. This is about 17 times as much beta-carotene as carrots, in terms of retinol equivalents. Some carotenoids, such as beta-carotene and alpha-carotene, act as precursor of vitamin A. Lycopene, lutein, zeaxanthin are carotenoids that do not have vitamin A activity, but possess other health-promoting biological properties. The primary forms of carotenoids in red palm oil are beta-carotene, alpha-carotene, gamma-carotene and lycopene. Palm oil contains the highest alpha-carotene level among all the plant sources. "Our bottle is transparent, what you see is what you get". Visit our website for more on the best organic red palm oil in the world. http://www.jukasorganic.com/