Today, award-winning actor Richa Chadda, shimmered as a mermaid, relaxing against an ocean backdrop and surrounded by sand at Mehboob Studios during a shoot for PETA India's pro-vegetarian campaign. Chadda asked people to put themselves in the place of fish before putting fish flesh on their plates. Chadda's hair-styling and make-up were done by Sandhya Shekar,and her outfit was designed and styled by StyleCracker.com. Keep an eye out for Richa’s pro-vegetarian ad campaign shot by ace photographer Rohan Shrestha."Fish have the same capacity to suffer and feel pain as dogs and cats have, and they do not want to die", Chadda says. "If you love animals, the best thing you can do is not eat them.