In today's uncertain world, not even the best contract can capture what will change tomorrow. A contract can only convert to business advantage through a value centric relationship. At HCL, a business model driven by our three core values: Employees First, Trust, Transparency and Flexibility and Value Centricity has led to consistent customer delight which points to one thing:
Our relationships go beyond the contract. Read carefully between the lines of a contract and you will see room for a relationship. It is this relationship that makes us push the envelope and see beyond the
clauses a, b and c. In such a relationship
you'll find interactions with trust, transparency and flexibility.
Because, you see, a relationship is not
just about a first party and a second
party signing a deal on pieces of paper.
It's about people coming together to
create ideas, value and sometimes,
even history.
Category: Corporate identity
Client: HCL Technologies
Agency: ITSA Brand Innovations Ltd
Production: Flying Pigs
Country: India
Director: Bharat Sikka
Chief Creative Officer: Emmanuel Upputuru
Creative Director: Daniel Upputuru
Copywriter: Emmanuel Upputuru
Art Director: arnab ray
Producer: Govind
DoP: ADAM KIMMEL
Agency Producer: Aurnob Godhino
The TV Commercial Ad titled The Spirit of Relationship Beyond the Contract was done by Flying Pigs advertising agency for product: HCL Technologies (brand: Hcl) in India. It was released in the Mar 2014.