Peruvian creative duo Lanfranco & Cordova launch innovative project for their Peruvian client "Kokopelli Backpackers Hostel". The team created the first anti-altitude sickness business card made of real coca leaf. The properties of the coca leaf have been used in Peru for centuries in order to prevent altitude sickness in a process known as "chakchado de coca" were a person places a coca leaf in its mouth and chews it releasing a substance that produces energy and relief the problematic symptoms. The business cards were made of coca leaf so guests could detach their correct doze and keep the contact details of the hostel with them.
Category: Other
Client: Kokopelli Backpackers Hostel
Agency: Lanfranco & Cordova
Production: Plastilina Films
Country: Peru
Director: Juan Carlos Sznak
Creative Director: Gian Carlo Lanfranco
Creative Director: Rolando Cordova
DoP: Jose Madelengoitia
Agency Producer: Jessica Pajares Joo
Design Studio: Exebio
Design Director: Patricia Exebio
Cameraman: Bebeto Murgia
Editor: Beto Sanchez
Post Production Company: Tosta
Animation Director: Jaime Alvarez Sobreviela
Animation: Chris Orendo / Joel Bravo
Sound Studio: AudioKoncept Studio
Audio Producer: Jason Fashe
The Ambient Advert titled Anti-Altitude Sickness was done by Plastilina Films advertising agency for product: Kokopelli Backpackers Hostel (brand: Kokopelli Backpackers Hostel) in Peru. It was released in the Mar 2014.