I paid 99 (July '13) and can tell you it's worth every penny. Mechanical keyboards are something everybody must experience. It's an awesome tactile experience.

Update 10/19/2013: After 3 months of use, I purchased another one because the LED's on the one in the video suddenly became extremely dim. My new keyboard(same model) is SO bright compared my original. I purchased the same keyboard because I wanted to meet 3 criteria which are compact, LED, and mechanical. There aren't any other keyboards out there that meet this criteria, so I bought another CM QuickFire TK. I'm not sure others are having this issue as well, but I wanted it to be documented in the review. (I update all my reviews just to keep a running log of my purchases)
Unplugged the keyboard for one day, and LED's are working at full strength again. Weird.
On a side note, I wish Cooler Master would create a mechanical keyboard with just the main keyboard for letters. I have been typing forever and have never used the number keys on the right since I always use the ones placed above the letters. I'm sure there are others like me.

Get It On Amazon:

http://amzn.to/1nQzQeu