Whyred is a department store chain with four locations in Sweden and one in Denmark. The chain dates back to 1989 and is founded on the concept of raising aesthetic awareness. It is famous for the Whyred Look, which is clean, functional, and modern.
Whyred is an important player in Scandinavian fashion. Their flagship store can be found in Stockholm. The shop is large and modern inside. You can find both men's and women's clothing here. In particular, the dresses here are a good value. The staff are helpful and attentive.