Pronovias celebrated half a century of history with a show featuring a star-studded cast. The event was staged to present the Atelier Pronovias 2015 collections, inspired by the company's long, successful trajectory. The Pabellón Italiano de Barcelona was packed with more than 2,000 people, guests and clients from all over the world, who enjoyed "Pronovias Dream Factory".
The set for this fabulous runway show was a reproduction of the Mudejar-style façade of the Pronovias flagship store in Seville, an historical building that appears on the list of World Heritage properties.
Pronovias is a family firm that began life in El Suizo, a prestigious Barcelona store that specialised in lace, embroidery and high-quality silk fabrics founded by Alberto Palatchi Bienveniste in 1922. Catalonia's high society brides had their wedding dresses made here.
Tha brand brings a European sense of timeless elegance and affordable luxury to brides worldwide. Crafting bridal gowns from the finest fabrics and down to the most minute and lovely detail, Pronovias designers create wedding dresses in a wide range of styles and silhouettes, from formal to informal, to please even the most discerning fashionista bride.
Pronovias elegance begins in the most basic element of all wedding dresses: the fabric. Pronovias prides itself on offering gowns that stand out in sumptuous high-quality fabrics such as shantung Mikado silk, royal satin, silk chiffon and chantilly lace.