Arnaud Bezoles is a French Digital Marketing Strategist who is Google Analytics and Google Adwords certified. Passionate by online media, leads generation and customer acquisition.

Today I am going to show you how to create a Social Media Dashboard in Google Analytics like the following one.

We are going to create 9 tables including

Visits by network and device
Visit by social media network
Total number of visits coming from social media platforms
% of new visits coming form social media platforms
Content accessed from social media
Number of Facebook sessions
Number of Twitter Session
Level of engagement (which will be measured by the number of pages browsed by sessions)
Number of session coming from social media platforms by area geographic (we will just focus on City)