In Chapter 13 of 16 of his 2009 Capture Your Flag interview with host Erik Michielsen, "Start With Why" author Simon Sinek highlights why inspiring leadership, power, and authority, come not from position or rank, but from initiative and framing a sense of purpose. Sinek shares why we follow those who lead - they provide sense of direction and purpose - and the role selfishness - "What's my stake?" - plays in the process. Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people. He is the author of "Start With Why: How Great Leaders Inspire Everyone to Take Action". Sinek holds a BA degree in cultural anthropology from Brandeis University.