In Chapter 4 of 23 in his 2013 Capture Your Flag interview, author and public speaker Simon Sinek answers "How Do You Establish Trust When Building Relationships?" To Sinek, trust is a result of something and cannot be given nor formed overnight. He notes the difference between lust and love and why the vulnerability associated with falling with love is synonymous with the vulnerability that comes with the emergence of relationship trust. Simon Sinek teaches leaders and organizations how to inspire people. Sinek is the author of two books, "Leaders Eat Last: Why Some Teams Come Together and Others Don't" and "Start With Why: How Great Leaders Inspire Everyone to Take Action". He is a public speaker, an adjunct professor at Columbia University and a Brandeis University graduate.