Why an Insurance Company Created a Scripted Web Video Series

Mashable 2014-07-29

Views 1

Mashable Executive Editor Adam Ostrow interviews Wilson Cleveland and Hunter Hoffman of Hiscox on why the company made the unorthodox decision to launch a scripted web video show, and how they made it a smash hit.
Show more

Share This Video


Download

  
Report form
RELATED VIDEOS
A company created a coffee cup you can eat as a solution to our problem with plastic
play
01:30

A company created a coffee cup you can eat as a solution to our problem with plastic
This Transforming Robot was Created with a 3D Printer
play
01:03

This Transforming Robot was Created with a 3D Printer
Samsung created bots to cater to your health
play
00:34

Samsung created bots to cater to your health
How 'Game of Thrones' created the epic wight scene in the season finale
play
01:31

How 'Game of Thrones' created the epic wight scene in the season finale
Creators of Fake UFO Video Reveal How the Entire Scene was Created
play
01:35

Creators of Fake UFO Video Reveal How the Entire Scene was Created
‘Hook’ re-created as a homemade movie, featuring the original Rufio
play
01:12

‘Hook’ re-created as a homemade movie, featuring the original Rufio
Meet the Mobile Virtual Player, a robotic practice dummy created to make football safer
play
01:14

Meet the Mobile Virtual Player, a robotic practice dummy created to make football safer
Sweden’s first cat psychologist created this cute cat sanctuary — Future Blink
play
00:58

Sweden’s first cat psychologist created this cute cat sanctuary — Future Blink
First Person Shooter Created from Google Street View
play
01:00

First Person Shooter Created from Google Street View
Someone created a storm lamp that produces lightning every time Trump tweets
play
01:30

Someone created a storm lamp that produces lightning every time Trump tweets
Discover Where Landscape Painters Created Their Famous Works on Your Phone
play
01:08

Discover Where Landscape Painters Created Their Famous Works on Your Phone
An artist has created something incredible for your home out of sand
play
00:50

An artist has created something incredible for your home out of sand