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Low calorie food is a major growing segment in health food market. The increasing health concerns and changing lifestyle is pushing this market segment upwards. Low calorie food is beneficial for many health issues and so people are demanding more of such food products. The global healthy food market is the parent market for low calorie food and it is expected to reach $1 trillion by 2017. The major driving forces for the growth of this market are increasing health awareness, changing lifestyle and rapid rise in cases of obesity and diabetes. The major limiting factor for the growth of this market is the high cost of these products.