A film by Cécile Denjean

Cheerful, bubbly and colorful, the Girlie-Girl Culture is an unavoidable phenomenon of our western societies. This ambiguous and popular culture-both angelic and demoniac constantly oscillates between two extreme images of women: the little girl and the temptress, the ingénue and the predator.

How has the Girlie-Girl Culture managed to conquer the world, to shape and impose guidelines to a new feminine identity? Which cultural codes lurk behind the glitter and pink veneer of the Pink Attitude-codes that guide the majority of today's girls from cradle to adulthood? Cinderella, Sleeping Beauty, Barbie dolls and Bratz dolls; Hello Kitty; pop icons Katy Perry, Rihanna or Miley Cyrus and their sugar-candy sexy videos clips; TV shows and romantic comedies; women's magazines and nail salons blooming on every street corner...

Welcome to the land of Girly-Girl Culture.

© Arte France - Cie des Phares & Balises - 2014