Today, Mars Chocolate UK announces a new partnership between its biggest chocolate brand, GALAXY®, and (RED), to raise money and awareness to help prevent the transmission of HIV from mothers to their babies in Africa. The ‘Choose (GALAXY®)RED, Make Lives Better’ campaign will see a £750,000 donation to the Global Fund to support the goal of an AIDS-Free Generation.

Fiona Dawson, President, Mars Chocolate UK, said:

“We’re absolutely delighted to be working in partnership with (RED) to make a very real impact on the ground in Africa. As a mother as well as a businesswoman I’m very proud to today announce this partnership with (RED). It’s another step in Mars’ efforts to use our scale and the power of our brands to make lasting positive impacts at home and overseas. It builds on our ongoing work to help socially and economically empower African women.”

At the heart of this new partnership is the shared commitment between Mars and (RED) to harness the power of consumer brands. Driven by a belief in mutuality and that ‘shared benefits’ should sit at the heart of how Mars operates, the company has a long and proud history of lending its brands to support worthwhile causes.

Read More: http://3blmedia.com/News/Mars-Chocolate-UK-Partners-RED-Help-Prevent-Transmission-HIV-Mothers-Their-Babies

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