Apple's Tuesday event for launching new products was one of its biggest ever. But a lot of the social media chatter on the internet was about the scarf being worn by the man presenting the devices in a demo at the Apple event.

Apple's Tuesday event for launching new products was one of its biggest ever.

But a lot of the social media chatter on the internet was about the scarf being worn by the man presenting the devices in a demo at the Apple event.

Twitter exploded with comments from people about the purple infinity scarf, and the man who has been dubbed ‘scarf guy,’ complete with his own hash tag that has been used by people all over the world.

Someone even made the scarf its own parody Twitter account with the name Keynote Scarf, and the headline “PAY ATTENTION TO ME” which got hundreds of followers in one hour, and has now reached over one thousand followers.

The man wearing the scarf has been identified as Tommy Krul, from the Super Evil Megacorp.

Some Twitter users wrote that the scarf guy would make a good Halloween costume, or said that maybe he wanted to be a model at New York fashion week.

The weather where the event was being held in Cupertino, California was reportedly around 65 degrees that day.