The world's most famous crocodile turned its 80 years (1933 - 2013), without showing even a sign of the times. Thursday, March 21 at the 7th floor of La Rinascente of Milano Piazza Duomo, Lacoste has celebrated the anniversary with an exclusive party for 250 selected guests. Many famous faces who celebrated the world's most famous crocodile, like Martina Stella, Martina Colombari, Billy Costacurta, Federica Fontana, Giorgio Pasotti, Federica Nargi, Elenoire Casalegno, Paola Barale, the well-known conductors Radio Deejay La Pina, Diego Passoni, Federico Russo and Marina Passera.
The cakes design recall the imagery of the brand, with the famous polo tee, racket and ball and the crocodile. To taste with the famous French sparkling wine Moët & Chandon. Guests attended the visual performance of VJ Glamnoise, combined with the best music DJ sets signed by David Monteverdi. An evocative VJ-Set that traced the sporting history of René Lacoste, capturing also the creative genius that inspired the birth of his pole. On the terrace a pole-size, behind the Duomo in Milan, thanks to the technique of mapping served as the backdrop for a spectacular projection, conjuring evocative images of polo classic, limited edition, special projects and many variants proposed in the 80 years of Lacoste.

Filming and editing by Mattia Lopriore