Presenting the new Sainsbury’s Christmas advert. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago.

This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.

The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit our armed forces and their families, past and present.

To watch a short film of the story behind our Christmas ad: http://youtu.be/2s1YvnfcFVs

To watch the making of our Christmas ad: http://youtu.be/Jx3pQWbysmM

To find out more about the ad: www.inspiration.sainsburys-live-well-for­-less.co.uk/about-our-christmas-tv-ad/

The chocolate bar is available while stocks last. Subject to availability. Excludes online.

The Royal British Legion. Registered Charity No. 219279