Project Masiluleke: Texting to Fight HIV in South Africa
L2 - The George Washington University School of Business
Module 4: Insights and the FutureTechnology and the Future of WeGovernment with Andrew Rasiej, the founder of Personal Democracy Forum.Social media shifts marketing from controlled, one-way communications into collaborative, intimate dialogues with -- and among -- constituents. The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"