Companies such as Deutsche Telekom, insurance provider Allianz and chemicals giant Bayer know that they have to keep an eye on competition from the start-up sector - or better still, incorporate it.Young companies are famed for their creativity and adaptability - assets in increasingly short supply among the big players. Made in Germany reports from the Polish college city of Kraków, a hotspot for new start-ups.
more made-in-Germany at: http://www.dw.de/program/made-in-germany/s-3066-9798