Originally from Stamford, Lincolnshire, the band were at first called The Ends (no relation to The End).
The group scored two Top 40 hits on the UK Singles Chart in 1968. "Yesterday Has Gone", originally a hit for Little Anthony and The Imperials, reached #4 in June of that year, and "My World" went to #33 in October In 1970, lead singer Terry Rice-Milton the voice on the Hit singles left, replaced by John Lynch and then Martin Cure, who added several musicians from Leamington to the line-up so none of the hit making band remained after theses changes.
Rice-Milton had his third hit with "You're my World" in 1970 (a song that had previously been a hit for Cilla Black), while bass player Gordon Haskell later joined King Crimson.
By 1978 the band were tired of their "one hit wonders" tag and began writing and recording heavier rock songs. These were performed under a different name, initially '4 Wheel Drive', which they soon changed to 'Chevy', to avoid alienating Cupid's Inspiration fans. They recruited Steve Walwyn, later of Dr. Feelgood to give a "twin guitar" sound. As 'Chevy' they toured supporting bands such as Alvin Lee, Hawkwind and Gillan.Chevy recorded two BBC In Concert Programmes, issued three singles: “Too much loving"/"See the light“, “The Taker"/"Life on the run” and ”Just another day"/"Rock on” and one album The Taker, released in September 1980
In the 1990s and early 2000s, some of the original group played reunion shows with other bands from the era.
In 2010 Bob Poole returned from 18 years in Germany and together with Paul Shanahan, ex Peppermint Circus vocalist Paul Thomas, and ex Ben E King and Barbara Dickinson drummer Rick Medlock reformed Cupid's Inspiration later replacing Rick Medlock with Roger Gray, the original band drummer who played on all the records who had left in 1972.
In September 2012, founder members Terry Rice-Milton and Laughton James, together with Bernie Lee, who was a member during 1968/69, and drummer Tony Peck from The Ends played a reunion concert in their home town of Stamford, which they are hoping to repeat in 2014.
The band's hit single, featuring Terry-Rice Milton, "Yesterday Has Gone" (written by Teddy Randazzo and Victoria Pike) has featured on many compilation albums, including Sixties Power Ballads - The Greatest Driving Anthems in the World... Ever! (2007) as well as their original Album "Yesterday Has Gone"(1969)