Samsung's latest Galaxy S-6 has received relatively good reviews globally... after it was unveiled ahead of this year's Mobile World Congress in Spain.
But will it be enough to cement Samsung's position as one of the premier players in the market?
Arirang's Song Ji-sun filed this report from Barcelona.
Samsung's distinctive blue and white flags welcomed more than 90-thousand visitors to the Korean company's booth at this year's Mobile World Congress in Barcelona.
"And this year, the spotlight was on Samsung's latest Galaxy S6 smartphone models."
With its slimmer design and wireless charging system,... the unique look and feel of the phone was what captivated crowds the most.
"I noticed that it felt different. It's not like the previous Galaxy S smartphones because Samsung has done a great job with the design of the phone.
When making the front and back sides of glass, and putting this great metal frame, this very sturdy frame around the device, it's durable yet it looks amazing."
While the Galaxy S6 was grabbing the most attention,... a market follower wanted Samsung's spectators to drop by its booth too.
Just across from Samsung sits Huawei -- the world's fourth largest handset maker.
As the event's official sponsor, Huawei had the most floorspace... and the Chinese company didn't waste an inch of it, displaying everything from handsets to Internet of Things devices... such as CarFi,... setting up a WiFi environment in a moving car.
"We are happy to see our friends from everywhere visit our booth, have a discussion. Huawei benefits from that and Huawei wants to share with all the friend, what we have in our R&D and plans for our future roadmap."
Huawei also unveiled its first smartwatch, and while its features are not as advanced as those offered by its Korean rivals, the company is expected to gain ground quickly... as 13 percent of its annual revenue is pumped back into R&D.
That's double the six percent Samsung has set aside for R&D over the past two yea