Shorters (traders who practice selling short for a living) often use The Short and Distort method . Those traders manipulate stock prices in a bear market by taking short positions and then using negative online PR campaigns to drive down the price of the targeted stock. This is the inverse version of the "pump and dump" tactic, whereby the investors involved in the scheme, buy stock (take a long position) and issue false information that causes the target stock's price to increase.
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Generally, it is easier to manipulate stocks to go down in a bear market and up in a bull market.
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