personal blog network or private blog network (PBN) services in 2015
wixpa
2015-03-28
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http://bit.ly/wixpa private blog network (PBN ) is a set of domains that you or another individual owns. It is possible to have a PBN consisting of free blogs, like wordpress.com, tumbr.com, or livejournal.com. Typically, the free blog domains do not have as much power as self hosted blogs.
For this conversation, we will consider non-free blog platforms that are self hosted.
In most cases, a PBN is made up from expired domains. An expired domain is a domain that was owned at one time and had content – the website was lived in and the webmaster cared for the site. In fact, the webmaster probably created a nice website that attracted visitors and even had other websites link to the domain. Great!
For whatever reason, the webmaster decided he or she didn’t want to own the domain anymore, and let the domain registration expire.
In contrast, there used to be a few public blog networks (like BuildMyRank and Linkvana) in the pre-Peguin and pre-Panda world. The public networks allowed anyone to buy links or guest posts. In early 2012, Google decided to deindex links from some public blog networks. Deindexing the networks removed any value provided by the backlinks to websites. These public blog networks, were easy to identify and deindex since they were accessible to everyone (hence, the importance of a private blog network).
A PBN is powerful because you control the content and you control the links within the domain. This means that you can create or alter the content so it relates specifically to your niche. Even more important is that you can create and alter the anchor text that links to your website. (Anchor text is the text that appears as a hyperlink – it’s what you click on to go to another site.)
In addition, an expired domain is likely to pass along a good amount of link juice to any website with a link from it. Link juice can be thought of as ranking power (moz.com reference) – so an expired domain can pass more ranking power than a brand new domain. Why does an expired domain pass more link juice than a brand new domain? Because an expired domain carries more authority.
For this conversation, we will consider non-free blog platforms that are self hosted.
In most cases, a PBN is made up from expired domains. An expired domain is a domain that was owned at one time and had content – the website was lived in and the webmaster cared for the site. In fact, the webmaster probably created a nice website that attracted visitors and even had other websites link to the domain. Great!
For whatever reason, the webmaster decided he or she didn’t want to own the domain anymore, and let the domain registration expire.
In contrast, there used to be a few public blog networks (like BuildMyRank and Linkvana) in the pre-Peguin and pre-Panda world. The public networks allowed anyone to buy links or guest posts. In early 2012, Google decided to deindex links from some public blog networks. Deindexing the networks removed any value provided by the backlinks to websites. These public blog networks, were easy to identify and deindex since they were accessible to everyone (hence, the importance of a private blog network).
A PBN is powerful because you control the content and you control the links within the domain. This means that you can create or alter the content so it relates specifically to your niche. Even more important is that you can create and alter the anchor text that links to your website. (Anchor text is the text that appears as a hyperlink – it’s what you click on to go to another site.)
In addition, an expired domain is likely to pass along a good amount of link juice to any website with a link from it. Link juice can be thought of as ranking power (moz.com reference) – so an expired domain can pass more ranking power than a brand new domain. Why does an expired domain pass more link juice than a brand new domain? Because an expired domain carries more authority.
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