Dramatic Sales Decline Raises Doubts About Barbie's Future

Geo Beats 2015-04-17

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Owning a Barbie doll used to be a dream for millions of kids around the world. The latest sales data suggests that the iconic doll is off the wish list of many children.

Owning a Barbie doll used to be a dream for millions of kids around the world. The latest sales data suggests that the iconic doll is off the wish list of many children.
Mattel, the company behind Barbie, is taking a hit as its latest earnings report indicated sales declines for six quarters in a row.
Revenue from the Barbie line was lower by a jaw-dropping 14% in the first quarter of this year as compared to the sa

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