Brand Equity: Net Neutrality Debate’s Impact On Brand Airtel

ET NOW 2015-04-30

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The Net Neutrality debate has gained momentum pan India, and everyone wants to #SaveTheInternet. But thanks to Airtel Zero, Airtel has faced a lot of backlash. Brand Equity tries to understand the impact of this thrashing and what needs to be done to salvage brand Airtel. Check out the report here.

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