ESPN television and radio host Dan Le Batard was suspended for two days after he paid for billboards in Cleveland trolling LeBron that read “You’re Welcome LeBron: Love, Miami” and of course had a photo of the two championship rings James won with the Heat.
The billboards were a reference to LeBron’s letter in Sports Illustrated to Cleveland, which thanked everybody for their support, oh yeah, except for Miami fans.
Le Batard went for the billboards after he failed to get a full-page ad run in the Cleveland Plain Dealer. He was planning to pay for the ad via a Kickstarter funded by interested Miamians. The paper “politely declined” to accept the ad.
On Thursday, ESPN released a statement, “Dan Le Batard will be off the air for two days, returning Monday. His recent stunt does not reflect ESPN’s standards and brand. Additionally, we were not made aware of his plans in advance.”
Le Batard spoke to the Miami Herald and said, “It’s just fun anarchy. All meant in fun - which, of course, will turn into Cleveland people getting filled with rage, poison and irrational hostility and want to use those billboards as a guillotine. Sports are so great, the more irrational the better. This is a publicity stunt disguised as a movement. Please don’t tell anyone there is not actual movement.”
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