Sleepless in Korea: The Surging Sleep-aid Industry
Today's Koreans are busy, busy, busy - searching for jobs, studying for college, and working overtime. So it's not surprising that the average sleeping time for Koreans is 7 hours and 49 minutes, the lowest among OECD member nations. There are various sleeping aids inducing short yet satisfying sleep available in the market and even a napping cafe and a store dedicated to deep slumber. As a result, Korea's market for sleep-related items has ballooned to more than US$1.37 billion. The latest buzzword in Korea is sleeping. 4Angles finds out more about the rapidly growing sleep-aid market.