Number of people stand in queue for movie tickets at PVR counter in Delhi. Trendy cinema halls like PVR continue to draw youngsters and their films run to packed houses, even in the late night shows because these multiplexes are state-of-the-art cinema halls.

PVR Cinemas is a cinema chain in India. The company, which began as a joint venture agreement between Priya Exhibitors Private Limited and Village Roadshow Limited in 1995 with 60:40 ratio, began its commercial operations in June 1997.

The company has its origin as Priya Love Vikas Cinema in Vasant Vihar in South Delhi, which was bought by current owner Ajay Bijli's father in 1978, who also owned a trucking business, Amritsar Transport Co. In 1988, Bijli took over the running of the cinema hall, which was revamped in 1990, and its success led to the founding PVR Cinemas.

The Bijli family, a distributor of Hollywood films in India, started the multiplex business in 1997 in association with Village Roadshow pictures, an Australian media company, with the launch of PVR Anupam in Saket, city's first multiplex. In 2003, ICICI Ventures invested Rs 40 crore in PVR when Village Roadshow decided to pull out of the partnership. On 29 November 2012, PVR Cinemas bought 69.27% of the shares of CineMAX from its promoter for 395 crore rupees, making PVR the largest cinema chain in India.

Source: Wikipedia

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