When farmer hear about the very high prices of Vegetables, they wonder why they are not getting those prices. they couldn’t reap its benefits because of the middlemen. it’s only retailers who make money when vegetable prices rise. vegetable prices in retail markets are three-four times higher than what farmers get. And, negotiations don’t help much because of the perishable nature of vegetables, this forces farmers to enter into arrangements with middlemen to sell their produce and raise money quickly, owing to the dearth of adequate storage facilities.