Pope Francis' comments in a meeting with social movements in Bolivia that private media concentration is a new form of colonialism take on added importance in Peru where 1 company owns 80% of the country's newspapers. The Pontiff's unequivocal condemnation of what he termed "ideological colonialism" in reference to the media and cultural industries has been ignored by the Peruvian mass media. But it struck very close to home for media analysts. Rael Mora reports from Lima. teleSUR