New ways of giving back - new philanthropic paradigms
The way people give back to society these days has been undergoing change in line with the demands of modern era. New philanthropic paradigms on social media went viral, starting with the "cold bucket challenge" to raise funds for patients with Lou Gehrig's disease. The latest charity stunt on social media is the "rice bucket challenge" aimed at helping those in need by lifting rice buckets. There are also many ways to donate in daily life without much hassle by visiting the homes of people with disabilities to deliver and collect borrowed books, and even through the so-called "donation cafes," which are operated solely on donated funds. We take a look at how philanthropic paradigms have been changing in line with the demands of modern life.