Apollo group has come up with an initiative to encourage natural childbirth named as "Natural is Priceless". Natural childbirth is every doctor's first advice because mother nature has made and prepared women to give birth naturally. Apollo Cradle has the confidence of bringing more than 100,000 babies safely into our world. Know more about natural is priceless initiative - http://www.apollocradle.com/natural_is_priceless.php