The high profile 4G war between Mukesh Ambani and Sunil Bharti Mittal has begun. Mittal fired the first shot with his flagship, Bharti Airtel, launching pan-India 4G services ahead of the much awaited 4G rollout by Relince Jio. With the fight shifting from voice to data, Airtel is offering 4G services at 3G rates, but despite the grand rollout, customers are not celebrating just yet as the quality of 3G remains poor. So will 4G be different? And what’s in it for customers? ET NOW’s Sandeep Gurumurthy & Taneia Bhardwaj discuss with Rajan Mathews – Director General, COAI and Sanjay Kapoor – Former Airtel CEO. Listen in.