CGI VFX Breakdown Sloche Glitch by SHED. Featured on http://www.cgmeetup.net/home/sloche-glitch-vfx-breakdown/

Sloche is a freakish slushie brand that’s huge in Quebec. For this summer campaign, the original concept was turning around a brain freeze. So we started from there and we created stunning visuals featuring a series of heads exploding off teenagers’ bodies with digital glitches as they take a neuron-scrambling slurp of super-cold slushie.

The motion design team dipped into their software toolbox and researched a variety of graphic techniques to create the eye-catching glitch effect. They chose a color palette to mirror the look of the Sloche flavors, and the overall esthetic is stripped down to focus the eye on the image’s myriad textures and details.

CREDITS:-

Client : Sloche www.shedmtl.com
Director: Jérémie Saindon / Antler
Agency: Havas Worldwide Canada
Creative Director: Jean-Christian Bizier
Art Director: Patrick Seymour
Copywriter: Julien Remillard

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