Talal K. Idriss, CEO of Bahra Cables talks about innovation in Saudi industry and the knowledge economy.

He says, "We were able to develop for example certain medium voltage cable for the holy Haram in Makkah and Madinah. Usually fire resistant cables are mostly common in low voltage cables. We were able to develop medium voltage cables, which are heavy load cables with fire-resistant cables. That is totally produced and developed locally. We tried to get a license from people outside and they all declined. So, we developed on our own, tested it and it passed and we patented it and we are now selling it. Innovation is the key to any industry, because at the end of the day, making cables does not involve a lot of imagination. So, unless you have an edge, you cannot compete."

Interview: http://www.marcopolis.net/bahra-cables-one-of-the-largest-cable-companies-in-saudi-arabia.htm?highlight=WyJjYWJsZXMiXQ==