Brand Equity – In Conversation With Lego’s Peter Espersen
ET NOW
2015-09-04
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In this edition of Brand Equity, ET NOW’s Sonali Krishna caught up with Peter Espersen – Head of Global Community Co-Creation at Lego, to find out what the brand is doing to keep engaging its audiences, how it continues to be relevant in a fast paced technology driven world, and what do they do once their fans grow up? Tune in.
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