Amazon.com's 'Dash' button, which allows customers to place orders instantly, will now be effectively free.
The company's Prime members can now buy the button for $4.99 and get the amount discounted on their first purchase using the button, the e-commerce giant said on Wednesday.
The button will now be available to all Prime members - those paying $99 a year for two-day delivery and other benefits.
The 'Dash' button, launched earlier this year, allows Amazon's Prime members to order a product with just a push, using a Wi-Fi connection, and can be hung or hooked anywhere in the home.