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Online Reputation Management
 
If you own a business in today's modern world, you know that it's no longer a concern of whether you have an online presence or not. It's now a matter of exactly what that online presence is. You need to understand how people perceive your brand and whether that understanding matches the one you want developed. It's not wise to just let things fall where they may when your online reputation is involved. Businesses cannot simply let other individuals identify what their brand is, they need to be the one on top of it managing the narrative.
This is where online reputation management comes in.
 
What is online reputation management?
 
Online reputation management is the practice of taking charge of a brand's credibility on the internet. It involves continuous monitoring and seeing to it that the perception of a business stays on the beneficial side by enhancing positive content and decreasing the exposure of unfavorable content.
 
Why is online reputation management important?
 
Everybody is online these days. Your clients have social networks accounts, your competitors have a website, and your prospects are searching forums for product evaluations. There is no leaving the power of the web and how it's ended up being the utmost source of business for a great deal of brands.
Studies have revealed that 75 % of possible clients examine evaluations initially before they purchase and 4 from five of them pick the competitors after reading one bad review. That's eighty percent of new consumers lost due to a perhaps mishandled online credibility.
Take control of exactly what your customers see online and don't let others-- your dissatisfied customers or competitors-- do it for you. Or it's eighty percent of your brand-new customers out the door before they even reach it.
 
How do you go about handling your on