Coming soon to Facebook: a button that lets you express emotions beyond the iconic thumbs up.
Founder and chief executive Mark Zuckerberg made the announcement Tuesday during a Q&A session streamed live online from Facebook headquarters in Menlo Park, Calif.
Facebook has resisted creating a "dislike" button as a companion to its "like" button, fearing it would sow seeds of discontent on the world's most popular social network.
But in recent years Zuckerberg softened his stance, responding to popular demand from Facebook users who say "like" does not fit certain status updates and situations, say a death in the family or a crisis.
"While many users love the idea of Facebook adding a dislike button, I don't think there are many users who are dying to have their own content disliked," the engineer wrote.