On Tuesday, Snapchat announced the launch of Lenses, a new feature that enables users to create a variety face effects while making selfies.
These augmented reality filters will allow you to change eye or skin color, alter your face to remove blemishes or look thinner.
Behind these new types of avatars is a technology developed by Looksery, a Ukrainian startup with offices in San Francisco.
The startup was been acquired by Snapchat with Looksery's team joining the company.
The details of the deal have not been disclosed, but AIN.
UA, an authoritative Ukrainian tech blog, heard it amounted to "around $150 million."
If true, the figure makes the acquisition the biggest in the Ukrainian tech industry's history.